Branding for Hutzot Hyotzer Festival - the international festival of arts and crafts, which takes place once a year in Jerusalem.
The festival hosts artists from all over the country. There are art workshops for the whole family, street theater, music performances, a food court with a variety of styles, art exhibitions and a variety of art items for sale.
In the branding of the festival, I created a light and fun language, built entirely on basic forms.
The festival hosts artists from all over the country. There are art workshops for the whole family, street theater, music performances, a food court with a variety of styles, art exhibitions and a variety of art items for sale.
In the branding of the festival, I created a light and fun language, built entirely on basic forms.
The idea was to create something universal that would appeal to everyone, like the festival itself which contains a wide variety of art and culture. Additionally, I created the festival logo and the numbers themselves by adding and subtracting shapes.
[Visual Communication Course, Second year]
